The marketing campaign for Final Fantasy XV has been weird, right? Let’s start with the obvious: Kingsglaive. Kingsglaive is a 111-minute CG film which must have cost an enormous amount of money to make. Its technology is impressive; never quite photo-real, but dazzlingly close. Everything else about it is… less impressive. Nothing could ruin the […]

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You Did It Again

World of Final Fantasy is a better critical reflection on the Final Fantasy brand than any thinkpiece I’ve ever read on that topic. It’s Square Enix’s clearest statement yet of the frustrations of developing for such a contradictory audience. It’s also a much more self-aware game than a branding exercise like this might be expected […]

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